Many business owners are justifiably proud of their products or services and invest great amounts of effort and time in them, often with a program of enhancements and improvements. Fewer of them consistently check that what they are providing is a good match to the customer’s requirement. “Build it and they will come” is a…
The pandemic and government restrictions on the number of people that can get together in one space have accelerated a shift in working patterns that is not likely to be reversed. As a manager or leader, you may want your team to come to the office full time – but some of them won’t want…
You may have heard the truism, ‘You catch more flies with honey than vinegar’ and many of us will have experienced the delights(!) of working with or for someone who just doesn’t get it. They think the way to motivate people is to use a larger stick! That style of management may have worked once…
Over the years, as we live, we also learn. We hear about events from news announcements, from friends and acquaintances and even, occasionally, from someone’s marketing material. All these sources of information add to our store of knowledge. Much of that knowledge won’t be relevant to your situation and you will unconsciously file it away….
Whatever business you’re in, the chances are something will go wrong sooner or later – or not go quite as well as it could – so you need to fix it. Many people implement a potential solution without giving it enough consideration or analysis, investing time and effort into a hastily devised solution. Sometimes they…
In any organisation there are more junior staff than senior. A sports team has one captain, a ship has just one captain – but they aren’t the only people on the field or on board. There are many people in business who aren’t leaders. There are some who would like to be leaders and, of…
Everyone looks to the leader in the business and measures his or her performance. They are watching and waiting for signs, whether good or bad. They aren’t just waiting for the leader to fail, but they do want their leader to show who they really are – and demonstrate success. As the leader, everything you…
All of us start our business lives as doers. We’re hired to complete a set of tasks which, when added together, form a job. When we’re advertising for a position, we usually write a job description and a job advert listing the tasks for which the person doing that job will be responsible. That’s the…
Strange as it may seem, people make most decisions based upon emotion rather than facts. Sales training courses emphasize the need to engage with the customer emotionally, using the Know, Like and Trust principle. Anyone who has bought a house will recognize it’s an emotional purchase. When you’re deciding whether to buy a property, there…