Coaching for leaders in the tech industry
Most business leaders focus on the revenue line of the p&l and are targeting increased revenues month on month and year on year. What I often find is that the business only focuses on one element of revenue growth, that which comes from new customers. Existing customers are “taken for granted” in the revenue plan. They…
You must be a Tech Leader 2024 member to access this content.
In many businesses there no real selection or filtering of customers. The focus of the business is on attracting prospects through marketing, and then converting those prospects into customers through the sales process. Good marketing will (of course) be targeted or aimed at a particular customer type or group (and if your marketing is not focused,…
You must be a Tech Leader 2024 member to access this content.
I was reminded of this yesterday by discussions in an all-day meeting planning the future of the organisation. We’re taking a new direction, investing some additional funds and resources to increase and re-shape our marketing so that we can win new business. The meeting yesterday focused on the strategy in the morning, then the tactics…
You must be a Tech Leader 2024 member to access this content.