Over the years, as we live, we also learn. We hear about events from news announcements, from friends and acquaintances and even, occasionally, from someone’s marketing material. All these sources of information add to our store of knowledge. Much of that knowledge won’t be relevant to your situation and you will unconsciously file it away….
Strange as it may seem, people make most decisions based upon emotion rather than facts. Sales training courses emphasize the need to engage with the customer emotionally, using the Know, Like and Trust principle. Anyone who has bought a house will recognize it’s an emotional purchase. When you’re deciding whether to buy a property, there…
You have a set of tasks to complete, a to-do list that just seems to get longer and longer. And there’s a horde of people waiting to speak to you. The phone never stops ringing. The email keeps pinging, demanding your attention. There’s yet another meeting, just around the corner. If you’re not careful, you’ll…
Many of the circumstances that existed before the Christmas break will still be the same now the New Year is getting underway. For example – You’ll probably be interacting with the same people The business will face many of the same opportunities and challenges You will react in the same way Old habits die hard!…