timluscombe

Keeping a customer is easier than finding a new one

Posted on by timluscombe

I was reminded of this yesterday by discussions in an all-day meeting planning the future of the organisation. We’re taking a new direction, investing some additional funds and resources to increase and re-shape our marketing so that we can win new business. The meeting yesterday focused on the strategy in the morning, then the tactics…

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timluscombe

How easy is it for your customer to pay you?

Posted on by timluscombe

One business I advised had succeeded in winning business in the Ukraine, and this was turning into a significant opportunity. The sales team were getting very excited! The finance team were getting worried – payments were erratic, and very slow. The Ukrainian government had imposed currency controls – you could not pay in “hryvnia” outside…

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