Why don’t you do more business overseas?

Strange as it may seem, people make most decisions based upon emotion rather than facts. Sales training courses emphasize the need to engage with the customer emotionally, using the Know, Like and Trust principle.  Anyone who has bought a house will recognize it’s an emotional purchase. When you’re deciding whether to buy a property, there…

Tech Leader 2024 Membership Required

You must be a Tech Leader 2024 member to access this content.

Join Now

Already a member? Log in here

You can’t just choose the good bits

During the festive season I have mixed emotions. On the plus side, there’s the excitement and pleasure of family get-togethers and the happy times they bring. The negative side is trying to avoid the Christmas shopping crowds, corny canned music and over-hyped Christmas deals. And please don’t get me started on the ‘friends and family’…

Tech Leader 2024 Membership Required

You must be a Tech Leader 2024 member to access this content.

Join Now

Already a member? Log in here