Strange as it may seem, people make most decisions based upon emotion rather than facts. Sales training courses emphasize the need to engage with the customer emotionally, using the Know, Like and Trust principle. Anyone who has bought a house will recognize it’s an emotional purchase. When you’re deciding whether to buy a property, there…
For some people, success means having a fancy car or a big house. For others, it might be finding a perfect balance between work and home life. For yet others, it might mean being able to afford exotic holidays. People are different and are motivated by different rewards. When you’re leading a team, one huge…